Social Networking Sites – Get connected with friends and family

Social Networking services are basically websites that provide a platform for people to focus on building social networks or social relations. By using these websites, people can share their interests, backgrounds, activities and they can even make their own communities. Social Networking services are not only websites for people to create or join social networks or relations but they are currently one of the most advanced and trending advertising and marketing strategies. Advertising companies can access the information you have put on the site about yourself such as your activities, your location, your interests and many more. With this information, they can advertise a specific product which they know you will be interested based on the study of your interests, location, activities and other such factors.

There are numerous Social Networking sites but only a few are well-known and popular. Websites like facebook.com and twitter.com are ranked as the most popular social networking websites with 750,000,000 and 250,000,000 visits every month respectively.

Here are the most popular social networking websites: –

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • MySpace
  • Google Plus+
  • DeviantArt
  • LiveJournal
  • Taggd
  • Orkut
  • CafeMom
  • Ning
  • Meetup
  • myLife
  • myYearbook
  • Badoo

There are so many of such websites but each of them has a unique feature that the rest do not have it. These characteristics separate each website from another. But in order to promote your business it is best to have a page or an account on the following social networking websites and here is why: –

Facebook – As the most popular social networking website with 750,000,000 visitors every month and more than 500,000,000 people signed up for its services. More than half of the registered users of facebook log into their account at least once every day. Facebook users provide the site with personal information and they update them when required. All of this information can later be used for advertisement purposes. Another reason why facebook is the most popular social networking website is due to its ad space feature. Facebook can be good for your business if you promote your brand by creating a feature and buying ad space. For example if your business is related to selling musical instruments then your advertisement will appear to those whose activities and interests are related music and musical instruments and their location is close to your business operation area. This way you can only advertise your product or services to only those who have the interest as well as the accessibility to you and your products and services. You can also create a page with your brand name and promote it amongst the potential customers.

Google+ – Google plus is another popular social network which is relatively new and it does not have as many users as facebook does. But Google + has its own features and advantages for your business which is also its strongest part. Google + was created by the Giant, the search engine Goliath; Google. By creating a Google plus page for your business, you are not only promoting it but you are improving your website’s SEO. Google + is linked to Google Search plus Your World which is the best feature of this Social Networking website. By creating a Google + page for your business you can improve your Search Engine Optimization as well promoting your product.

Twitter – Twitter is currently one of the most popular social networking websites with 37,500,000 users. Twitter consists of a unique feature which lets the user publish tweets which contain maximum 140 characters about what they want to say. Twitter offers a business the ability to interact with its customers or potential customers in real-time. You can use the hash tag on twitter to promote a specific product, service or an event. For example; you are organizing a gig called as acoustic gig, you can tweet about it by using the hash tag (#acoustic gig). This will make this word popular on twitter and people will know about it more by just clicking on it.

Pinterest – Amongst the Social Networking websites, Pinterest is the most recent one and it is already a head of most of them. Pinterest has a strong concept which allows a particular brand or product promote itself. A user can create his/her personal bulletin board onto which he can pin interesting images by giving the URL of that particular link. A company can pin a creative image of its latest product and those who like the image can repin it and so on it goes on getting pinned for thousands of times. That is how you can promote your brand on Pinterest, ‘by pure creativity’.

 

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About Behrooz Mihankhah

Musician, Writer, Traveler, film lover :)

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