Pros and Cons of Online Advertising

Online advertising is a form of brand promotion that uses the internet to reach the masses worldwide. It offers attractive deals for the customers across the globe. As more and more people are using the internet, various forms of advertising are coming up on the internet. The various forms of online advertising include:


  • Contextual Text Ads – These ads provide information in accordance to the content of the website. It runs on a pay per click basis.
  • Banner Ads – These provide an ad according to the viewer’s preference of size.
  • Pop Up Ads – These present to the viewer an embedded ad at the top of in a small screen.
  • In Text Ads – These include specific links embedded in various sections of a blog. It appears as a small pop up at the side of the screen.
  • Donations – This includes asking for donations on the site itself. It all depends on sympathy if the readers are sympathetic enough to donate a penny. A common example includes Wikipedia.
  • Social Media Ads – These include the ads that are featured on social media sites like Facebook, Orkut, Twitter, etc. It is becoming popular at an increasing rate; statistics show that in the year 2011 $3.8 billion was spent behind social media ads.

Thus, with the internet being used by people of various ages and gender, the internet is becoming a popular medium for communication. That is the reason why companies are shifting from the traditional medium of advertising- TV and radio to the online medium.
There are certain pros and certain cons associated with online advertising.

The pros include:

  • Wider Coverage – Since the internet is viewed by all, it gives a wider coverage to people all across the globe. By means of these ads, they can gain knowledge of the variety of products that is available in the market as well as purchase it.
  • Target audience – Net is used by people of varying age group; thus, the ads are designed according to the sites. If the site is frequently visited by the youngsters, ads will be featured accordingly.
  • Speed – It is faster compared to the traditional forms of advertising. It helps in reaching out to the masses faster. The ads are available 24*7 and for 365 days. The speed remains constant, and the message is spread across the global audience.
  • Not extraordinarily expensive – One of the most significant advantage of online advertising is it is cheaper as compared to the traditional forms of advertising. Hypothetically, online advertising cost $10 while traditionally media advertising will cost roughly Rs. 50,000 for a page.

The cons include:

  • Smaller Scope – There are still some people who not trust the credibility of ads that are shown on the net. Thus, the scope gets narrower as the popularity for those products go low.
  • Additional Costs – The expense of involving other people or company run your website or advertise for your product becomes costly. The amount that has to be paid would be more than doing the work oneself.

Thus, the main aim of online advertising is to reach out to the masses in the cheapest way possible. Thus, a little bit of tackling of the cons shall help this form of advertising evolve into the best form of advertising.




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