Creative ways to get product ideas

Consumers are always on the prowl for creative and innovative products in the market. People get tired of mundane products and are always on the lookout for something new and exciting. Therefore it is very important for a company to keep coming with creative product ideas in order to attain success.As they say , “ When you stick to conventional ideas , you get conventional results”.Here are some of the ways in which companies can make sure that they are doing exactly that.


1. Current trends and familiarization

Observing surrounding situations and learning more about current trends will always be beneficial for you as a company. Making the product relevant and related to “what’s in “is a very important factor to the immediate success of the product.

2. Reincarnation

It’s natural to run out of ideas when it comes to design and innovation. In this case you should think of taking up and existing product and reinventing it to atleast appear like its something new.You can either play around with its features and characteristics to give it a new dimension. Reincarnation may also involve removing certain aspects of the product to make it special and indispensible.

3. Combine

It is always a good idea to think of combining the physicality or properties of two products and sell that as an entirely different new product.

4. Surveys and research

Talk to consumers and find out what their need is. Then you can develop the product to satisfy their needs and thus gain from them too .Try to offer the consumer a package which he wont get from your competitor in the same field.

5. Brainstorming

It may happen that only half an idea subconsciously lies in your head. In this case , brain storming helps in combining your idea with someone else’s half and creating something absolutely unique. They also help in corrective discussions and ideas that may be a failure can be more easily spotted.

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